“Based on our results in test markets, we expect Sugar Free Full Throttle to increase consumption occasions among current energy drink users and appeal to new consumers seeking the raw energy Full Throttle provides.”Ī comprehensive marketing campaign continues to support the Full Throttle brand, including radio, print and outdoor advertising, as well as a national sampling program traveling to sporting events, concerts and college campuses. “The Full Throttle brand has consistently driven growth in the energy drink category since its introduction, and Sugar Free Full Throttle will keep our momentum going,” said Mary Herrera, director of marketing for Sports & Energy Drinks, Coca-Cola North America.
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